Tropicana Natural Energy – On Trend!0

Q: What happens when science class meets a massive consumer trend?

A: Maybe a little bit of magic!

You may recall discovering energy in fruit in your own science classes? Here fruit juice giant, Tropicana take the simple science experiment and add the trending consumer desire for natural energy food and the all important media ingredients: street theatre, social media and a catchy little tune… Et Voila!

Sure it’s not a ‘proper’ TV Commercial… but this is the TV Commercial of the future. More engaging, building on facts you know to give a message you want to hear. I’ll say it again. Nice work Tropicana.

You can’t please everyone…

Of course, not everyone gets the elegance of this ad … Looking down the comments on YouTube you can see a few individuals crushing this idea suggesting that it’s just not a viable replacement for other energy sources. That all the fruit and electrodes would make it an inefficient way to generate power. Knowing Tropicana, I think this YouTube commentator may have missed the point!

To find out more about how to harness the power of the major consumer trends to power your business growth, contact Sam Waterfall at sam@thehmt.com or visit www.thehmt.com

Natural Energy Food

This post is independent of Tropicana and represents the author’s view alone, but you can find out more about Tropicana and their take on natural energy food here.