I’ve had the pleasure of working with Sam at several projects over the last couple of years. As part of the Healthy Marketing Team Sam has contributed a lot to the development of the Health & Wellbeing innovation platform for the Carlsberg Group. Sam has facilitated workshops, developed concepts, worked with R&D long term pipeline, stakeholder analysis etc. and helped writing up strategic recommendations in a very convincing way. I’ve always felt the project was in safe hands with Sam and really appreciate the way he understand the challenges and how a process can be tailored towards specific needs of the company. The starting point has always been “What can I do for you?” “What do you need? ” rather than trying to sell a “one size fits all solution”. Sam has a sharp pen when it comes to concept writing and is very capable of turning insights into strong and straight forward concepts. I’ve also had the pleasure of listening to Sam as a speaker at conferences – very insightful and a good communicator. I look forward to any future co-operation with Sam and is happy to recommend his work.
January 2, 2012 – Lene Dyrby Andersen (Client – hired Sam as a Business Consultant to Carlsberg Group on multiple occasions)
Sam did a great job in the workshops where we used his services. He is a marketeer with a very good insight into the Food and Beverage industry, always one step ahead in terms of the latest trends.
June 8, 2009 – Joel Rosenqvist, Marketing & Product Management Manager, Tetra Pak Nordics
Whenever research based decision making comes together with health related issues, Sam is the person to contact. He’s fully up to date of any health trend on a global basis and pairs that with his knowledge of business models and marketing success. He has this rare ability to present this to you in a crisp and clear way, cutting away all complexity and gets straight to the core. A true professional in every aspect of the (health) game.
August 12, 2009 – Jorge Labadie, Senior Brand Strategist, Design Bridge
I have had the pleasure of having this marathon man present positioning strategies at our Meat-free and Healthy & Nutritional bars conferences in 2007 & 2008. In a clear and comprehensive way he shared his ideas and experiences. I admire his energy. A pleasant person be be with as well.
May 21, 2009 – Gerard Klein Essink, Managing Director / Owner, Bridge2Food
It is always a good experience working with Sam because of his ability to pick up on the most relevant issues and present them convincingly. His thoroughness puts me to shame and his affability and wordplay keep me smiling and keen to hear more.
May 13, 2009 – Andy Kirk, Senior Brand Strategist, Design Bridge (Colleague)
Sam and the Healthy Marketing Team bring a bright analysis of Health as a driver of consumer choice and how to create consumer value in food markets.
May 13, 2009 – Ignace Debruyne, Partner, Soy Conference Organiser
I first met Sam when he presented at the ‘Meat free conference’ in Cologne in 2007. Sam presented the healthy living strategy and capabilities. I was impressed with the strategic thinking and consumer understanding capabilities of the Healthy Marketing team. Sam is also an inspriational speaker.
May 15, 2009 – Saskia Galema, Innovation consultant, Galema Innovation Management
For the many years I have known Sam, he has shown himself to be the kind of individual who exudes the confidence to make you feel that he will get it done. And then gets it done.
May 8, 2009 – Tim Sollis, Client Director Wieden + Kennedy
A consummate professional and accomplished presenter from Russia to Riyadh and from international conferences and seminars to client workshops and training.
Most importantly, I would trust Sam with my brand. The combination of solid marketing experience with insightful and creative thinking adds to the tools developed by the Healthy Marketing Team to mean Sam delivers and over-delivers time and time again.
May 29, 2008 – Neal Cavalier-Smith, Managing Director & Brand Strategist, Healthy Marketing Team
Sam and I worked together on a very interesting research & ideation project for Carlsberg. Sam was the project leader from Healthy Marketing team and was consistently professional, enthusiastic and generally extremely pleasant to work with. I look forward to repeating the experience.
May 5, 2009 – Henning Basballe, Senior Change Consultant at Workz
