As the recession lingers and talk of the Double Dip continues, many retailers are looking for ways to up their game. In my opinion, they could learn a lot from New York skincare brand Kiehl’s since 1851, which opened its first UK store in Covent Garden in 2002. And you don’t have to be a boutique to apply their brilliance to your business.
Why on earth would a skincare retailer have a vintage motorcycle in their store? What a waste of space. Actually, no. It’s not just any motorcycle. And it’s not a ‘nice to have‘. It’s part of the core of the visual expression of the brand.
Even though the brand now has stores around the world, the Kiehl’s brand team do a meticulous [..]
A message from Jeffrey Hyman, Chairman of the Food & Drink Innovation Network:
Our first seminar of 2011 is Healthier Brands For A Healthier Business will bring you bang up-to-date on the government’s completely fresh policy called The new Responsibility Deal and how it requires us as manufacturers, brand owners and retailers to help it deliver the nation’s health! Click here to see more.
In this new context we’ll take a pro-active look at how to create new healther products and revise existing products to make the most of the actions called for.
The seminar chair is Sam Waterfall of The Healthy Marketing Team and to help him set the new scene he’s asked Barbara Gallani, Director of Food Safety and Science at The Food & Drink Federationto give us the very latest update on the governments ambitious proposals.
Sue Gatenby, Nutrition Director at Pepsi, will explain how the whole company has signed up to a ten year re-positioning programme based on health and how it will be responding to the Government calls for action.
Then, on consumer insight we’ll be briefed by HealthFocus(R) International from their 20 year longitudinal study of 20,000 consumers in over 30 countries. This is the most exciting and comprehensive research that we at the FDIN have ever seen and we’re thrilled to have access to it.
Then The Healthy Marketing Team will take us through a number of interactive exercises showing us how to create or improve our existing product portfolios to take on the new insights that this research provides.
David Jago, of GNPD/Mintel will take us through the very latest healthier products and brands and products launched globally and locally as further sources of inspiration.
And, of course, we have a number of case studies from the most senior people we can find on how to work with adding ingredients, removing ingredients or changing ingredients to make foods healthier.
OVERVIEW OF THE DAY FROM THE SEMINAR CHAIR.
Sam Waterfall, Senior Consultant, The Healthy Marketing Team.
THE NEW PUBLIC HEALTH RESPONSIBILITY DEAL AND WHAT IT MEANS TO THE FOOD & DRINK INDUSTRY.
Barbara Gallani, Director, Food Safety & Science, FDF (Food & Drink Federation).
. The FDF’s Four pillars, how they came about and what they mean to the UK food & drink industry.
. The FDF’s Health & Wellbeing Strategy.
. The FDF and the Government’s White Paper – Healthy Lives Healthy People.
. The new Public Health Responsibility Deal and what it means to the food & drink industry
HOW 20,000 CONSUMERS REALLY SEE THEIR HEALTH, BOTH GLOBALLY AND LOCALLY.
Steve Walton, Research Director, Health Focus International
. Identifying current issues in shopper health and nutrition behaviour and attitudes.
. Assessing the trends in shopper priorities regarding nutrition issues such as far, calories and vitamins.
. Understanding where shoppers area heading in their behaviour towards their health and diet.
. The nutritional issues coming up on the consumers’ radar.
. A closer look at regional and global differences and commonalities and trends worldwide.
PEPSICO’S TEN YEAR HEALTH AND WELLNESS VISION
Dr Sue Gatenby, Nutrition Director Europe, Pepsico International
. The new global imperatives on health.
. The Pepsico ten year vision, what it is and how it was formed.
. The new UK responsibility deal and how Pepsi is responding.
INTERACTIVE SESSION ONE.
The six consumer segments and how to apply them to our businesses
Delivered by the Healthy Marketing Team.
HEALTHIER PRODUCTS FOR HEALTHIER BUSINESS – THE SECRETS OF SUCCESS
David Jago, Research Director, GNPD Mintel.
. Overview of the Heatheir and Better For You Market based on the GNPD Mintel Database
. Some global trends in new product introductions.
. Some novel supplementation ideas from around the world.
. When to add ingredients, when to take away and when to stick to your guns.
. How to avoid serious errors.
INTERACTIVE SESSION TWO.
Taking a health check on your products and brands using the proven FourFactors(R) Analysis Tool.
. Establishing product need.
. Understanding the benefit.
. Consumer’s acceptance of the ingredients.
. Trust in the brand.
TOWARDS A HEALTHIER BRITAIN.
Dr Carrie Ruxton, Founder, Nutrition Communications.
. Can consumers get a balanced diet from produce alone?
. What the National Diet and Nutrition Survey has revelaed about deficiencies.
. Men, women and children – differing challenges, differing solutions.
. Vitamins, Minerals, Omega 3 and other supplementation.
TAKING THINGS OUT – OPPORTUNITIES IN THE FREEFROM WORLD.
Michelle Berriedale-Johnson; Founder of Foods Matter and The FreeFrom Awards – The UK’s leading reference for allergy and intolerance.
. The new FreeFrom landscape, and how retailers have revised their ideas.
. The move from cottage industry to blue chip manufacture.
. FreeFrom appeals to the worried well in addition to the seriously allergic.
. A necessity or a lifestyle choice …. some glimpses into the future
HEALTH CLAIMS, EFSA AND ADDING HEALTH BENEFITS.
Theodor Graser, Director, DSM Nutritional Products, will take us through a summary of EFSA’s findings, and will propose twelve health benefit solutions which are fully backed by positive health claim opinions of EFSA.
CLOSING REMARKS FROM THE SEMINAR CHAIR
Sam Waterfall, Senior Consultant, The Healthy Marketing Team.
• Three table team brainstormings so you can work with peers on how to take forward your new ideas.
• End of the day Q & A … a chance to pose your questions to the panel of experts.
• A chance to win a Magnum of Finest Champagne.
DATE & TIME:
Doors open for early birds: 8:00 am. Breakfast for all from: 8:00 am.
Seminar begins: 9:00 am.
Coffee/Buffet Lunch/Tea: TBC
Seminar finishes: 4:45 pmlatest.
£425 + VAT.
(Don’t let the low price fool you, we’re a non commercial best practice club and run the best attended seminars in the industry).