Preparing the next talk en route to Dubai

Updating from Dubai Airport. Transiting en route to running a client branding health check and strategic direction workshop in Manila, Philippines.

Adding the finishing touches to my new presentations on the massive growth of energy drinks on the last flight. It’s a huge topic within the beverage industry right now. Hot and set to get even hotter.

This presentation will cover, The history. The trends. The Consumer typologies. The active ingredients. The various benefits. And, of course, the brands.

To find out more about how The HMT guides many of the world’s leading food and beverage companies to fine tune their innovations and brand strategies, visit TheHMT.com

To book Sam Waterfall as a conference speaker for your event email sam@thehmt.com

Sam Waterfall speaking on Brand Trust in Bad Hofgastein, Austria

In October 2011 I was invited by B&B (Brigl & Bergmeister) to address their 9th International Label Conference – a vast affair attended by the world’s leading printers, paper manufacturers and label innovators. The event was held in the heart of the Austrian Alps in the exquisite spa resort of Bad Hofgastein.

My talk was on one of my favourite topics; the importance of building brand trust. It’s becoming ever more important and brands that fail to systematically increase their levels of consumer trust face future PR crises at best and more likely sales decline and reduced brand preference.

In my presentation to the conference I revealed not only why brand trust is more important than ever, but also 3 strategies that you can start implementing today in your business. You can watch a video summary of my presentation here:

It used to be the case that your product was simply the product that you made. But it’s plainly true that that today that is no longer the case. Today your product is more than the product you make, it’s the packaging it comes in and the story that comes with that packaging in the mind of your consumer. It’s also the consumer trends that are inextricably wrapped around your product which give it extended meaning for the user. And, perhaps most importantly, your product is now its entire supply chain which is increasingly transparent to consumers who are interested to know about your sourcing, your hiring, your staff treatment, your health and safety, your sustainability, etc.

At the end of the video above as part of my presentation on building brand trust, I reveal 3 proven strategies and illustrate them with examples which show how other organisations are embracing the idea of building brand trust and how you can strengthen brand trust in your business too.

For more information on how you can build brand trust or if you would like me to speak at your event, please contact me directly sam @ thehmt.com

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On 1 March 2011 I presented to industry experts at the 9th Annual World Food Technology & Innovation Forum at the Sheraton Hotel at Brussels Airport in Belgium.

This video is a summary of my keynote presentation – it has retained all of the key points but, knowing you are busy I’ve condensed the full 35 mins talk into just under 17 mins.

I explore how the consumer is ever more demanding and how new technology and expectation is availing your entire value chain to consumer scrutiny and competitor attack. I conclude with a 3 strategy survival kit for brand owners in 2011. For more information on how your brand can benefit from Honest Expressions, contact me: sam@healthymarketingteam.com

To find out more about Healthy Marketing, visit www.healthymarketingteam.com