On 15 October 2012 I was in Barcelona with Peter Wennström co-presenting the latest in the global series of Healthy Marketing Team FourFactors Masterclasses.

This event was organised with Informa as a special pre-conference event to add extra value for the attendees of World Juice 2012 – ‘The world’s #1 Forum for capitalising on the latest product trends, analysing raw material outlooks and doing business.’

With nearly 50 delegates booked this was [..]

Sam Waterfall on successful emerging market branding.

On Monday 16 July I delivered a FourFactors Marketing Masterclass in Jakarta, Indonesia.

The FourFactors were developed and refined by Peter Wennström and we use them at the Healthy Marketing Team to help our clients to test concepts and to create concepts within the Food, Beverage, Ingredients and Personal Care categories.

This particular Masterclass was delivered to a private audience of Senior Marketers from one company. It’s a fantastic way of ensuring that everyone from the business shares the same view of the marketplace, the consumer and the specific category they are looking to operate within. [..]

Wennström’s FourFactors® are a globally applicable system to increase your chances of Food & Beverage Branding Success – available only from The

Sam Waterfall and colleague Peter Wennstrom discuss Healthy Marketing in Mumbai, India.

Healthy Marketing Team.

In October 2009 The Healthy Marketing Team’s Masterclass Tour reached India – first Mumbai and then New Delhi – at the Inaugural Health Marketing Conclave sponsored by Times Grey Cell and The Economic Times. Joined by my colleagues, fellow industry thought leaders Peter Wennström and Neal Cavalier-Smith [..]