HMT’s Sam Waterfall from Mumbai India where he joined a panel of distinguished Indian Entrepreneurs to discuss Innovation in Changing Times – a televised sharing of ideas for The FedEx International Business League with ET NOW. Professor Anil Gupta chaired the discussion between Marico Chairman & MD, Mr. Harsh Mariwala, Kinetic Group Chairman, Mr. Arun Firodia, and TV entrepreneur Big Synergy Chairman & MD, Mr. Siddarth Basu with HMT’s Senior Consultant Sam Waterfall.

In this video I summarise the 3 barriers to successful innovation just after the show was recorded…

What was exciting about this event was that it was filmed for TV. In this image you can see some of the backstory activity – a behind the scenes view as the crew set up the event while the speakers and awards announcers were briefed off camera.

As a speaker, the biggest impact of the TV set up is the intensity of the lighting. From the stage you can hardly see the live audience as as result of the lighting. As if it wasn’t already hot enough in May in Mumbai, the studio lights left the panel rather warmer than might have been ideal!

To find out more about Healthy Marketing, visit www.healthymarketingteam.com

Final Call for Sponsors for the 2010 HealthFocus(R) Global Shopper Trends Survey.

In Jan/Feb the HealthFocus(R) Survey will be conducted across 18 Countries including ‘incredible India’. Here’s my quick video blog from the breath-taking Taj Mahal in Agra.

The survey is the longest running of its kind anywhere and unique in its ability to present trended data across the key topics of most interst to Food & Beverage brand and ingredients manufacturers.

The survey will continue to update you on the latest health and nutrition points of concern, issue, and problem as well as taking a deeper looking into some of today’s most burning issues – sustainability, packaging, waste, organic and much more.

You’ll also find out how the HealthFocus(R) Segments (Managers, Healers, Investors, etc. ) are shopping differently after the Global Crisis, as well as getting an update on the changes to the Gatekeeper Segmentation which tells us Marketers how to communicate with parents buying for their children.

Don’t miss your chance to ask proprietary custom questions to the primary grocery shoppers in your target markets. Find out what they are thinking, what they want and what they are avoiding in 2010.

Sign up before the 17 December Deadline (9 December for China).

For more information and to arrange a personal telephone conference with Sam Waterfall of the HMT and HealthFocus(R) General Manager, Steve Walton to discuss your brand research objectives contact Sam at sam@healthymarketingteam.com or +44 (0) 20 7814 1937.

Wennström’s FourFactors® are a globally applicable system to increase your chances of Food & Beverage Branding Success – available only from The

Sam Waterfall and colleague Peter Wennstrom discuss Healthy Marketing in Mumbai, India.

Healthy Marketing Team.

In October 2009 The Healthy Marketing Team’s Masterclass Tour reached India – first Mumbai and then New Delhi – at the Inaugural Health Marketing Conclave sponsored by Times Grey Cell and The Economic Times. Joined by my colleagues, fellow industry thought leaders Peter Wennström and Neal Cavalier-Smith [..]