So much of branding is about effective consumer connection. Getting their Facebook marketing strategy and execution right is helping companies large and small to reach and touch their consumers. Your customers are on Facebook everyday. It’s an essential part of their daily life… and they are talking about their favourite brands. On Facebook you can join their conversation…

Facebook Intern, Paul Butler, set out to map the links between cities created by the millions of facebook friendships linking the leading social networking site’s users around the globe.

What’s really interesting is where facebook has clearly taken off and where it is yet to reach. Certainly those of us marketing via facebook ads (you are doing that aren’t you?) can see clearly where will can get the greatest reach for our PPC advertising.

If you’re not marketing via facebook, this is just a pretty picture. It shows the world’s 3rd largest country, facebook which follows China and India and is growing faster than either of them.

The World's 3rd Largest Country: Facebook - you are targeting them aren't you?

IKEA’s Swedish Agency, Forsman&Bodenfors proving that social media can be far more powerful when applied with thought. I keep telling audiences and my Clients, Social Media is more than having a facebook page and signing up with a Twitter account!

You’ll love this neat IKEA idea which cleverly uses the familiar “Tag” functionality of Facebook to create a viral explosion of demand… for sofas and homeware! i.e. Social media and physical products do mix. Don’t be left behind. Start playing the social media game now… just apply your brain at the same time as you apply the technology. Please.