I love this! Starbucks doing what they do best: Coffee Passion. I just saw this on the Starbucks site and they’re telling the same story I learned when I was in the coffee business at Kraft Foods.

Months and months of effort, careful systems and care go into growing, selecting, harvesting, buying, transporting, roasting and preserving the perfect roasted coffee. Yet all that effort, all that investment, all that care, can be destroyed in the Last 10 Feet. Spill it. Fail to put the lid on properly. Forget to smile and thank the Customer for their business. So many ways the brand impression can be destroyed in the Last 10 Feet. How can your brand learn from this brilliant Starbucks mantra?

Here’s Jack to explain exactly what I mean. When you listen he’s owning the brand experience – practically Romancing The Bean… Amen Jack!

See more from Starbucks

The Power of Building Trends into Your Brands…

Senior Healthy Marketing Consultant, Sam Waterfall reports from Vietnam and shares 3 lessons we can all learn from this burgeoning economy.

In May 2010 The Healthy Marketing Team were in Ho Chi Minh City, Vietnam. Despite having read the reports and digested the ‘consultant diet’ of zip file after zip file of data, when we personally witnessed the speed of the economic growth in Vietnam we were AMAZED…

Let’s take a quick look at the figures: [..]