The world’s most sophisticated flash mob? (24 years on… still going strong! But have you been and is it in your city yet?)

What’s it all about?

At the last minute, the location is given to thousands of friends and acquaintances who have been patiently waiting to learn the “Dîner en Blanc’s” secret place. Thousand of people, dressed all in white, and conducting themselves with the greatest decorum, elegance, and etiquette, all meet for a mass “chic picnic” in a public space.

Over the course of an evening, the diners enhance the function and value of their city’s public space by participating in the unexpected.
Beyond the spectacle and refined elegance of the dinner itself, guests are brought together from diverse backgrounds by a love of beauty and good taste.
Le Dîner en Blanc recalls the elegance and glamour of court society, and diners engage one another knowing they are taking part in a truly magical event.
There are no disruptions: no car traffic, no pedestrian traffic, except for the occasional amazed and astonished looks from passersby at the scene unfolding before them. And we, as they, wonder whether it’s all not a dream…

Born 24 years ago in Paris with just a handful of friends by Francois Pasquier, the Paris Dîner en Blanc now assembles nearly 15,000 people each year.

Find out more here.

Get involved and get the latest “D-E-B” news here.

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Or work for yourself?

Sam

Think you know how to use it?

You may be surprised to find how many ‘secret’ features your iPad has ‘hidden’ just out of sight.

While you might think it’s meeting your needs, with a little expert tuition you’ll be amazed how much more this amazing bit of kit can do for you. Whether you are connecting with the kids, browsing books on the fly, or taking care of business from the plane, the iPad is your indispensable tool. But like any tool, it’s useless if you don’t know how to operate it properly. The advanced wi-fi connectivity has been especially important saving me money accessing information on the go.

Check out these 19 training videos. They give you a step by step guide. It’s incredible how much more you’ll be using your iPad for in 7 days from now.

If you want to learn how to use your iPad better, get $20 off price of this video training by clicking ‘x’ to close the page and selecting “Stay on page.”

You can thank me later! I thought I knew about most of these features but the truth was I’d just heard about them or was using the basics. Enjoy!

Sam Waterfall speaking at World Juice 12, Barcelona, Spain

On Tuesday 17 October I was speaking in the NPD Stream at the FoodNews World Juice 2012 Event. Following an excellent opening keynote presentation by Zico Founder Mark Rampolla and a series of discussion style interviews, the 400+ attendees made their way to a number of focused streams for the afternoon learning.

I was speaking in the New Product Development (NPD) stream alongside Datamonitor on Global Juice Beverage Trends and talks on Sustainability. My topic was “How to Push Brand Value”.

The morning’s discussions highlighted the industry’s concerns over commoditisation, the threat of the ‘high in natural sugar’ story and the difficulty faced by those trying to add meaningful consumer value to the category. [..]

Sam Waterfall on successful emerging market branding.

On Monday 16 July I delivered a FourFactors Marketing Masterclass in Jakarta, Indonesia.

The FourFactors were developed and refined by Peter Wennström and we use them at the Healthy Marketing Team to help our clients to test concepts and to create concepts within the Food, Beverage, Ingredients and Personal Care categories.

This particular Masterclass was delivered to a private audience of Senior Marketers from one company. It’s a fantastic way of ensuring that everyone from the business shares the same view of the marketplace, the consumer and the specific category they are looking to operate within. [..]