I’m delighted to have been asked to return to speak again for ASAIM SE Asia and The US Grains Council at the 8th SE Asia Soy Food Seminar.

I was with them last year at the 2012 event at The Hyatt in Singapore. This year I’m really excited for 2 reasons – I’ve got a great new story to share on Soy Branding and the venue is the Westin Nusa Dua Resort in Bali, Indonesia!

I’ll be talking about selecting the right “Innovation Space” for your product launch and the rules of the game that must be respected. I’m also looking forward to catching up with my Soy Industry friends. Who knows, we may even find the pool?

I’ll be arriving a day early on 20th May and will be running a FourFactors Marketing Masterclass on Tuesday 21 May. Do let me know if you’d like to join!

I just got back from Dublin where I was speaking at the World Food Technology & Innovation Forum and wanted to share this inspiring new packaging idea with you. As I finished my presentation I was approached by a familiar face – Helen Cooper – another ex-Boots The Chemist marketer who showed me her exciting entrepreneurial idea for on-the-go packaging…

Inspired by IKEA and a bendy straw. Yes that’s what it took to come up with this moment of genius that you’ll going to start seeing a lot more of in the years ahead.

The “Hopper Pot” as it’s called is ‘pocket sized and perfect’. When you are on the move and space is at a premium, trying to fit a pot of portable food into your bag is at best awkward and at worst dangerous!

Enter the Hopper Pot(TM) – the new way to “flat pack” your food. Both squash proof and space efficient it’s small when you need to take it with you and expands to size when you want to use it to eat your food from. It’s perfect for putting into rucksacks or commuter bags.

And it’s already been winning awards: Gold at the Lunch 2012 exhibition in London as well as being shortlisted at the UK Packaging Awards 2012.

Find out more here: http://www.grasshopper-foods.com/hopper-pot/

For more information you can contact the Grasshopper Team at: http://www.grasshopper-foods.com/contact-us/

I just received an update from a friend (Thanks Maya!) who’d spotted me in a tweet from SWA the leading business media publication in Indonesia.

Following my talk in Jakarta on 11 October for my good friends at the Dwi Sapta Integrated Marketing Agency, I did an interview with Denoan Rinaldi from SWA magazine.

If you speak Bahasa Indonesian you can read the full article here. If you can’t, my main points are:

1) How Indonesia is fast becoming the benchmark for many other emerging markets.

2) Burgeoning Middle Classes are developing an ever increasing appetite for healthier and more functional benefit led products [..]

On 15 October 2012 I was in Barcelona with Peter Wennström co-presenting the latest in the global series of Healthy Marketing Team FourFactors Masterclasses.

This event was organised with Informa as a special pre-conference event to add extra value for the attendees of World Juice 2012 – ‘The world’s #1 Forum for capitalising on the latest product trends, analysing raw material outlooks and doing business.’

With nearly 50 delegates booked this was [..]

“FourFactors” was the shout from the crowd! That’s was the core methodology at the heart of my seminar – training the scientifically proven material created by Peter Wennström and developed by the Healthy Marketing Team in our consulting practice worldwide.

On Thursday 11 October I was delighted to deliver my 1-day seminar on ‘How to be a Winner in the Healthy Marketing Game’ to an invitation-only audience of over 150 VIP guests in Jakarta.

Based on learnings from my Healthy Marketing Team work across Asia and the seminal work of industry thought leader Peter Wennström, my seminar introduced the attendees to advanced strategic techniques in the positioning and development of food, beverages and ingredients brands in Indonesia.

To arrange an in-house training session for your company or to attend the next in the global series of FourFactors Masterclasses contact me directly at The Healthy Marketing Team via www.thehmt.com or email sam (at) thehmt.com