To find out more details or to book me as a professional food marketing or food branding speaker for your meeting or event, please get in touch. As Senior Partner at The Healthy Marketing Team my specialist topic areas are: Food Marketing, Branding, Food & Beverage Marketing, Brand Positioning, Innovation, Branding in Emerging Markets and Consumer Trends.

Where’s Waterfall? Track me down and join me at some of my Food Marketing, Healthy Marketing and Innovation Keynotes from the list below.

Speaking Engagements

Branding Speaker – A Professional For Your Event

Professional Speaker, Branding Specialist Sam Waterfall speaking on the televised Innovation Panel at the FedEx International Business League with ETNOW in Mumbai, May 2011.

Sam Waterfall is a highly accomplished branding speaker with extensive experience of delivering winning keynote and guest speaker addresses to distinguished audiences worldwide.

Beyond his work as a professional speaker, Sam is regularly called on to help event organisers to structure and plan events. With a diverse network of international experts, Sam is able to help you to compile an event on the topics of Branding, Innovation, Brand Positioning, Food & Beverage Marketing, Consumer Trends or Health & Nutrition.

As Senior Partner at the specialist brand positioning and innovation consultancy, The Healthy Marketing Team, Sam works along side his international colleagues to prepare and present talks, workshops and interactive seminars which are constantly highly rank and rated by audiences worldwide.

To enquire about booking Sam Waterfall at a branding speaker or professional speaker for your event email Sam at TheHMT .com.

How to Book a Branding Speaker

We are sometimes asked “What makes a good branding speaker”?

Sam Waterfall delivering a keynote address on Food Branding at the Grand Hyatt in Cologne Germany in 2008.

There are many vital elements which go into preparing and delivering an effective professional speech. The difference between selecting a professional and simply having someone get up and give a talk can be profound. Anyone who has organised an event, conference or seminar of any magnitude or importance knows that it can be a highly stressful undertaking. By securing the services of a professional speaker you are taking much of the risk out of your event. You are able to put your trust into the hands of a paid professional. They can do the work for you.

What you should look for in hiring a professional branding speaker:

1. A professional speaker who takes an interest in your wider objectives: You don’t want a speaker who arrives and simply gives their set piece talk. It’s important that their contribution is given context and meaning for your audience. That requires advanced planning.
2. A speaker who has sufficient international experience: While it can be interesting for your audience to hear from someone with an alternative view on the world, it is essential to pick someone with sufficient international experience to ensure their material is carefully tailored to the nuances and potential sensitivities of your guests.
3. A professional speaker with gravitas: There are few things worse than a speaker who leave the audience feeling uncomfortable – worried because no one knows what will happen next. Professional speakers, be they branding speakers or innovation speakers, etc. will know precisely how to put an audience at ease and to guide them through the experience of the talk so there is absolutely no discomfort. Speakers with gravitas are also able to relate to the different stakeholders within any audience – making everyone feel involved.
4. A professional speaker who can entertain as well as educate: Gone are the days when it was acceptable to show slide after powerpoint slide or charts and bullet points. What may be breakthrough insight can be quickly lost on an audience if your guest speaker fails to deliver it with style and enthusiasm. When you are looking for a guest speaker or keynote speaker, be sure to select on who can understand your audience sufficiently to keep them not merely tuned in to the content of the talk, but literally on the edge of their seats, wanting more. You know you’ve hired a great speaker when your audience doesn’t want them to stop. They leave your guests hungry for the next insight and the next learning.

I have had the pleasure of having this marathon man present positioning strategies at our Meat-free and Healthy & Nutritional bars conferences in 2007 & 2008. In a clear and comprehensive way he shared his ideas and experiences. I admire his energy. A pleasant person be be with as well.

May 21, 2009 – Gerard Klein Essink, Managing Director / Owner, Bridge2Food

Sam and the Healthy Marketing Team bring a bright analysis of Health as a driver of consumer choice and how to create consumer value in food markets.

May 13, 2009 – Ignace Debruyne, Partner, Soy Conference Organiser

I first met Sam when he presented at the ‘Meat free conference’ in Cologne in 2007. Sam presented the healthy living strategy and capabilities. I was impressed with the strategic thinking and consumer understanding capabilities of the Healthy Marketing team. Sam is also an inspriational speaker.

May 15, 2009 – Saskia Galema, Innovation consultant, Galema Innovation Management