Recommended Resources

On Brand Positioning:

Positioning: The Battle for Your Mind by Al Ries & Jack Trout

Repositioning by Jack Trout with Steve Rivkin

Wennstrom’s Four Factors of Success: A Simple Tool to Innovate Healthy Brands by Peter Wennstrom

On Brand Strategy:

Branding cluster sheet: The New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term: 11 (New Strategic Brand Management: Creating & Sustaining Brand Equity) by Jean-Noel Kapferer

Building Strong Brands by David Aaker

Brand Leadership by David Aaker

On Strategy:

Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant by W. Chan Kim & Renee Mauborgne

On Business:

Re-imagine!: Business Excellence in a Disruptive Age by Tom Peters

Funky Business Forever: How to Enjoy Capitalism (Financial Times Series) by J. Ridderstrale & K. Nordstrom

On Presentations:

Anything by the master, Garr Reynolds

Presentation Zen: Simple Ideas on Presentation Design and Delivery (Voices That Matter) by Garr Reynolds

Presentation Zen Design: Simple Design Principles and Techniques to Enhance Your Presentations (Voices That Matter) by Garr Reynolds