It’s been out for a while now (New May 2013) and no doubt you’ve seen it on your social media. Coke have created a set of limited edition bottles which have your name on the bottle.

Well, not just your name. All of our names! The idea being you can see you friend’s name, buy them a Coke and share some happiness. Here’s what Coke have to say about it on their YouTube Channel:

This summer we’re swapping our name with yours. We’re replacing the iconic Coca-Cola logo on some of our bottles with 150 of Great Britain’s favourite names, so you can share a Coke with your friends, family and loved ones. So, who will you share a Coke with? #shareacoke

Not only is it fun, it works! And Coke are benefiting from free social media exposure by the boat load. And there’s more – all the shared pictures are happy smiling faces of  people who’ve been bought at Coke. Well today I got mine.

Good news today when one of my books reached #2 on the Amazon.co.uk Kindle Best Seller list.

The 7 Essential CV Upgrades – is a quick reference guide to making the 7 highest impact changes to your CV to massively increase your chances of being invited to interview.

Download your copy today from Amazon.co.uk for just £1.99.

Mobile is not just the future of marketing. It’s right here right now. If your business isn’t marketing via mobile you are missing out!

My advice: Catch up!

There will be more mobile subscriptions than people in the world by the end of next year, according to a UN agency report.

The International Telecoms Union predicts that subscriptions will pass seven billion early in 2014.

There are currently 6.8 billion mobile subscriptions and 7.1 billion people.

The ITU World in 2013 report also found that more than [..]

The world’s most sophisticated flash mob? (24 years on… still going strong! But have you been and is it in your city yet?)

What’s it all about?

At the last minute, the location is given to thousands of friends and acquaintances who have been patiently waiting to learn the “Dîner en Blanc’s” secret place. Thousand of people, dressed all in white, and conducting themselves with the greatest decorum, elegance, and etiquette, all meet for a mass “chic picnic” in a public space.

Over the course of an evening, the diners enhance the function and value of their city’s public space by participating in the unexpected.
Beyond the spectacle and refined elegance of the dinner itself, guests are brought together from diverse backgrounds by a love of beauty and good taste.
Le Dîner en Blanc recalls the elegance and glamour of court society, and diners engage one another knowing they are taking part in a truly magical event.
There are no disruptions: no car traffic, no pedestrian traffic, except for the occasional amazed and astonished looks from passersby at the scene unfolding before them. And we, as they, wonder whether it’s all not a dream…

Born 24 years ago in Paris with just a handful of friends by Francois Pasquier, the Paris Dîner en Blanc now assembles nearly 15,000 people each year.

Find out more here.

Get involved and get the latest “D-E-B” news here.

Obvious Marketing - Winning without needing to engage consumer effort in thought!

You, me and all our consumers think in two very different ways.

Did you know that if you create your marketing to appeal to one of these ways it is likely to be far more successful?

Can you believe that most people are still trying to design their marketing and communications to appeal to the other way of thinking?

Well, it’s true. And as part of my passionate campaign to encourage you to change your marketing and focus less on the clever and more on the obvious, in this post I’m introducing the Nobel Prize winning work of Professor Daniel Kahneman.

Professor Kahneman’s 2011 book, “Thinking, Fast and Slow” summarises decades of research which goes a long way to debunking that foundation of traditional economic thought, that humans are rational with their decision making.

Let’s take a look at the big idea in the book. While it may seem [..]