Mobile is not just the future of marketing. It’s right here right now. If your business isn’t marketing via mobile you are missing out!

My advice: Catch up!

There will be more mobile subscriptions than people in the world by the end of next year, according to a UN agency report.

The International Telecoms Union predicts that subscriptions will pass seven billion early in 2014.

There are currently 6.8 billion mobile subscriptions and 7.1 billion people.

The ITU World in 2013 report also found that more than [..]

Ars Technica’s Review of Apple’s new OS X Lion made $15,000 in 24 hours by selling 3,000 ebooks at $5 each.

It’s the same principle as ever for online success, putting quality content in front of a hungry crowd and driving the traffic to your site. With that in mind it helped that the initial review got 3 million views.

Discover the full story here on TNW Media.

Just when you thought you’d seen all the Apps, games and ideas…

Check this from McDonald’s in Sweden: “Pick n’ Play” enables consumers to select their favourite McDonald’s item and then play for it on a giant public interactive billboard screen in the centre of Stockholm, using their smartphone as their control.

And because you just login, there’s no need to download an app… thus reducing the barrier to entry into the fun…

Is it successful? Well I’d say the answer is in how much fun the consumers are having! An interactive branding home run!

Discover the win-win for brand and consumers in their video:

When your brand is about fun and pleasure, this genuinely delivers for all.
Perhaps most importantly it shows the Golden Arches are continuing to push boundaries.
I’m lovin’ it.

If you like this, you might also be interested in this interactive campaign by IKEA – also in Sweden, using Facebook to push boundaries way back in 2009.

To discover new ways to drive your brand forward in food, beverage and ingredients categories, visit the HMT at www.healthymarketingteam.com

You won’t know where it’s going next…

… but you will watch it to the end (because, cleverly the last scene doesn’t quite work).

Enjoy.

You’ve probably noticed more and more ads on your smart phone – so far usually in App’s.

We’ll with more and more of us accessing the web via our mobiles, Advertisers and Brand Owners have spotted that they need to engage us via our phones more than via our desktops.

Most people’s first reaction is, “Forget it. It’ll never work. Don’t p*ss me off with advertising on my phone!”

And then they see what the genius marketers have in mind. As Seth Godin points out, if you are still thinking about the age of ‘interruption marketing’ where you cut into someone’s life, you are way behind the game. This is about precision targeted, WOW connection. Nothing less.

Here are a couple of videos with a glimpse into attractions (sorry Ads) coming soon to your mobile… Nike Air Jordan – introduced by no less than Steve Jobs himself and before that the new iAd for the 100% electric Nissan LEAF.

Discover more about the iAd Network here.