It’s been out for a while now (New May 2013) and no doubt you’ve seen it on your social media. Coke have created a set of limited edition bottles which have your name on the bottle.

Well, not just your name. All of our names! The idea being you can see you friend’s name, buy them a Coke and share some happiness. Here’s what Coke have to say about it on their YouTube Channel:

This summer we’re swapping our name with yours. We’re replacing the iconic Coca-Cola logo on some of our bottles with 150 of Great Britain’s favourite names, so you can share a Coke with your friends, family and loved ones. So, who will you share a Coke with? #shareacoke

Not only is it fun, it works! And Coke are benefiting from free social media exposure by the boat load. And there’s more – all the shared pictures are happy smiling faces of  people who’ve been bought at Coke. Well today I got mine.

Good news today when one of my books reached #2 on the Amazon.co.uk Kindle Best Seller list.

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On Thursday 13  June I will be speaking at the Fi Food Ingredients Conference on Reducing and Replacing Sugar & Sodium. Get a 25% discount by signing up and using the code: SPK25 and mentioning my name.

The event will be held at the Park Plaza Victoria, Amsterdam. The first day, 12 June, will focus on Sugar Reduction and Replacement while Day 2, will have a sodium / salt reduction theme.

Download full programme details as a pdf by clicking here.

In my talk, I’ll be addressing the topic of Food Marketing with a view to sodium reduction. Specifically, I’ll be exploring food marketing strategies and labelling requirements for reduced sodium products:

• Identifying which sodium replacers are classed as additives and which can give you a clean label
• Successfully marketing products when using additives and to gain consumer acceptance of reduced-sodium
• Should reformulation be promoted on the packaging, or is a ‘stealthy’ approach better?

Salt reduction is becoming an increasingly important topic in Food Marketing. I’m looking forward to learning exactly how the industry is really dealing with challenge. I hope I’ll see you in Amsterdam!

Mobile is not just the future of marketing. It’s right here right now. If your business isn’t marketing via mobile you are missing out!

My advice: Catch up!

There will be more mobile subscriptions than people in the world by the end of next year, according to a UN agency report.

The International Telecoms Union predicts that subscriptions will pass seven billion early in 2014.

There are currently 6.8 billion mobile subscriptions and 7.1 billion people.

The ITU World in 2013 report also found that more than [..]

I’m delighted to have been asked to return to speak again for ASAIM SE Asia and The US Grains Council at the 8th SE Asia Soy Food Seminar.

I was with them last year at the 2012 event at The Hyatt in Singapore. This year I’m really excited for 2 reasons – I’ve got a great new story to share on Soy Branding and the venue is the Westin Nusa Dua Resort in Bali, Indonesia!

I’ll be talking about selecting the right “Innovation Space” for your product launch and the rules of the game that must be respected. I’m also looking forward to catching up with my Soy Industry friends. Who knows, we may even find the pool?

I’ll be arriving a day early on 20th May and will be running a FourFactors Marketing Masterclass on Tuesday 21 May. Do let me know if you’d like to join!