Mobile is not just the future of marketing. It’s right here right now. If your business isn’t marketing via mobile you are missing out!

My advice: Catch up!

There will be more mobile subscriptions than people in the world by the end of next year, according to a UN agency report.

The International Telecoms Union predicts that subscriptions will pass seven billion early in 2014.

There are currently 6.8 billion mobile subscriptions and 7.1 billion people.

The ITU World in 2013 report also found that more than [..]

Nice to see my friend and fellow Business School London Alumni member Dewynters MD, Sarah Hall here on the cover with me…

Last time we met we were both speaking at the Business School’s Global Advantage Networking Event in Newcastle upon Tyne in March 2013.

Our next major alumni event in London will see 3 of our highest achieving alumni in an ‘open mic’ Q&A session on 24 October. If you are interested in attending and learning from their success stories or in joining any other alumni network events in the capital connect with us here:

Sign Up Form – Click Here to Register>

And don’t forget to join the London Alumni Branch social media groups for our latest updates:

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LinkedIn>

I  look forward to welcoming you to our events at the London Alumni Branch.

Get involved in the global alumni programme: www.ncl.ac.uk/alumni

Join the London Alumni Branch for networking in May…

Find out more on the Newcastle University Business School website here.

See you there!

Date: Thursday 9th May 2013
Time: 6.30pm for 7.00pm
Theme: Networking in the clouds (well, Sky Lounge at Doubletree by Hilton Hotel)
Venue: Sky Lounge (Doubletree by Hilton Hotel), 7 Pepys Street London, EC3N 4AF
More Venue Details: Click here>
Sign Up: Sign Up Form – Click Here to Register>

While you are at it, don’t forget to join the London Alumni Branch social media groups:

Facebook>
LinkedIn>

We look forward to welcoming you to the event, London Alumni Branch.

Business School student or graduate?

Get involved in the global alumni programme: www.ncl.ac.uk/alumni

The world’s most sophisticated flash mob? (24 years on… still going strong! But have you been and is it in your city yet?)

What’s it all about?

At the last minute, the location is given to thousands of friends and acquaintances who have been patiently waiting to learn the “Dîner en Blanc’s” secret place. Thousand of people, dressed all in white, and conducting themselves with the greatest decorum, elegance, and etiquette, all meet for a mass “chic picnic” in a public space.

Over the course of an evening, the diners enhance the function and value of their city’s public space by participating in the unexpected.
Beyond the spectacle and refined elegance of the dinner itself, guests are brought together from diverse backgrounds by a love of beauty and good taste.
Le Dîner en Blanc recalls the elegance and glamour of court society, and diners engage one another knowing they are taking part in a truly magical event.
There are no disruptions: no car traffic, no pedestrian traffic, except for the occasional amazed and astonished looks from passersby at the scene unfolding before them. And we, as they, wonder whether it’s all not a dream…

Born 24 years ago in Paris with just a handful of friends by Francois Pasquier, the Paris Dîner en Blanc now assembles nearly 15,000 people each year.

Find out more here.

Get involved and get the latest “D-E-B” news here.

I’m delighted to have been asked to return to speak again for ASAIM SE Asia and The US Grains Council at the 8th SE Asia Soy Food Seminar.

I was with them last year at the 2012 event at The Hyatt in Singapore. This year I’m really excited for 2 reasons – I’ve got a great new story to share on Soy Branding and the venue is the Westin Nusa Dua Resort in Bali, Indonesia!

I’ll be talking about selecting the right “Innovation Space” for your product launch and the rules of the game that must be respected. I’m also looking forward to catching up with my Soy Industry friends. Who knows, we may even find the pool?

I’ll be arriving a day early on 20th May and will be running a FourFactors Marketing Masterclass on Tuesday 21 May. Do let me know if you’d like to join!