We’ll with more and more of us accessing the web via our mobiles, Advertisers and Brand Owners have spotted that they need to engage us via our phones more than via our desktops.
Most people’s first reaction is, “Forget it. It’ll never work. Don’t p*ss me off with advertising on my phone!”
And then they see what the genius marketers have in mind. As Seth Godin points out, if you are still thinking about the age of ‘interruption marketing’ where you cut into someone’s life, you are way behind the game. This is about precision targeted, WOW connection. Nothing less.
Here are a couple of videos with a glimpse into attractions (sorry Ads) coming soon to your mobile… Nike Air Jordan – introduced by no less than Steve Jobs himself and before that the new iAd for the 100% electric Nissan LEAF.
Discover more about the iAd Network here.