The Power of Building Trends into Your Brands…

Senior Healthy Marketing Consultant, Sam Waterfall reports from Vietnam and shares 3 lessons we can all learn from this burgeoning economy.

In May 2010 The Healthy Marketing Team were in Ho Chi Minh City, Vietnam. Despite having read the reports and digested the ‘consultant diet’ of zip file after zip file of data, when we personally witnessed the speed of the economic growth in Vietnam we were AMAZED…

Let’s take a quick look at the figures: [..]

Few things are more important for your functional or health product or brand than selecting the right ingredients. In fact ‘acceptance of the ingredients’ is Peter Wennstrom’s 2nd Critical Success Factor (see more about the Four Factors of Success here).

I’m here in Kuala Lumpur, Malaysia, blogging from the enormous Thye Huat Chan warehouse, where I got to see the imported Canadian Soya beans for myself. They are stored at about 8′C – which trust me, is very cold compared to the 30′C humid environment outside!

The warehouse contains several varieties of Soya Bean – each capable of best delivering key benefits to consumers. So which should you pick and why?

Soya Expert Ng Eng Wah from Thye Huat Chan explains how he can supply the variant and quality which deliver the precise benefit your consumers want to buy.

Ingredient selection is vital to your marketing success
How to find out what to include in Your Health Product

Naturally, the best way to find out what your consumers what is to ask them. And I’d suggest you do exactly that – face to face. But to help you on your way (and to save you months of time!) HealthFocus International have just completed their 2010 Global Shopper Survey. The longest running survey of its kind anywhere, this survey analyses the changing attitudes and behaviours of Primary Household Shoppers (the person making the supermarket shelf choices) and reveals a prioritised list of sought-after benefits, key concerns, problems suffered, packaging preferences, brand influences and much more.

HealthFocus is trusted by many of the World’s leading manufacturers and ingredients companies. Whether they are looking for information on Soya, Dairy, Juices, Nectars, Packaging, Medical Benefits, Packaging, Labelling, Health Claims, Consumer Concerns, etc. they can find out what consumers really want in 34 markets from HealthFocus.

At the Healthy Marketing Team we work closely with HealthFocus International to help our Clients (brand owners, manufacturers and ingredients companies) move from consumer data to brand success.

For more information on how you can benefit from the HealthFocus Surveys contact sam@healthymarketingteam.com or call +447799643152