You saw it here first!
New in the UK in August, is Intensely Creamy from Danone Activia.
With a range of different flavours, Danone have succeeded in breaking new ground by creating a mainstream functional dessert. And as you’ll see in my LIVE taste test – they’ve made an excellent job!
So if desserts can now be functional is there a mental boundary you can cross in your category to reveal a new opportunity?
Of course you can find out more opportunities in your category with the HealthFocus insight for your country. And knowing more about the HealthFocus Consumer Segments will enable you to spot new opportunities.
You can find out more about Activia Intensely Creamy here.